The Frizzo & Friends Club Tour Sponsoring marked our first project for Skullcandy. This musically charged venture took us to 10 German cities. While we presented the new wireless product line to artists and party-goers alike. Moreover, the Club Tour Sponsoring featured great documentaries as well as interviews from each stop. The project was part of Skullcandy’s grassroots approach. It differed very much from the retail-based activities. The Main objective during the tour was to create brand awareness. With the DJs and special guests, as well as the crowd of visitors.