Skullcandy sponsored BRKN during the creation process and throughout his second studio album release and album tour. BRKN was scouted through our network of A&Rs and after meeting him personally we were very convinced that he was a perfect match. Throughout the project we had direct contact with him and his management “BESTE”, closely monitoring brand activities through project managers on the ground during tour stops and engaging with fans directly. Being the main sponsor of BRKNs “Einzimmervilla-Tour” had a positive impact on brand awareness for Skullcandy and added great content in form of video blogs, imagery from a campaign shooting and many more. We also developed a new promotion case by having fans listen to a new unreleased song of the artist during the tourstop in exchange for subscriptions and for further engagement.