Roll-Outs happen twice a year. During these, we install demos and displays. The focus is on new products. Our great relationship with stores is key. All our stores participate. For example, in 2019, we positioned the brand’s first “True Wireless” headphones in German retail. To accommodate this, we made major changes to set-ups. Every store was surveyed for this. The roll-out ran smoothly. The timing was perfect. Making it a great success for Skullcandy and us. Consequently, we achieved the best placements in stores.