For our clients RWD & JD, this has been the third year in a row that we have taken the lead, providing quality services for their store opening events across Germany. Locations are predominantly on the main shopping streets with a lot of footfall. Therefore we also make sure events run smoothly by providing a lot of possibilities to participate. There is for one, the show, with a DJ, and talents. Raffles. Finally, the shopping experience. Store Opening Events also feature new product launches, so in the past, we’ve been part of a Yeezy, Reebok, and Converse launch. JD plans the events internally – providing us with the facts and dates. We then take it from there. Basically we book ‘talents’ like breakdancers, and freestylers as well as hosts to engage with visitors. These run the aforementioned raffles and give out goodies. Very outgoing promoters are required for these events.